Monster® Cable Packaging

Spring 2009
  • Materials: Polyethylene Plastic, Paper
  • Dimensions: Approx. 5 W X 1.25 H inches
  • Description:

    For this project early in my RISD career we were charged with choosing an example of excessive packaging and then instructed to improve it. I chose to redesign the Monster cable packaging seen below.

Monster® Cable Packaging

Spring 2009
  • Materials: Polyethylene Plastic, Paper
  • Dimensions: Approx. 5 W X 1.25 H inches
  • Description:

    A detail showing how the webbing created during the vacuum forming process is used to locate the cable ends.

Monster® Cable Packaging

Spring 2009
  • Materials: Polyethylene Plastic, Paper
  • Dimensions: Approx. 5 W X 1.25 H inches
  • Description:

    The redesign represents a reduction in materials, improved shipping cube, in-store shelf space savings, and a more prominently displayed product.